Vaccine equity or bust: We must do much more to inoculate Black and Brown New Yorkers

Edited and placed a NY Daily News op-ed on vaccine equity, highlighting racial disparities in NYC’s COVID-19 vaccine rollout.

Buy Local East Harlem works to make sure neighborhood firms have a seat at the table

Helped place this Crain’s NY piece highlighting a local firm’s hospital contract through the Buy Local East Harlem initiative

As we near 500,000 COVID deaths, don't turn Super Bowl Sunday into Superspreader Sunday

Edited and coordinated a COVID-related op-ed in USA Today, revisions and media liaison to support national public health.

TRAFFIX receives a 2022 United States Postal Service “Supplier Excellence Award”

Wrote and distributed press release on TRAFFIX’s USPS award for COVID-19 test kit delivery, highlighting its logistics expert

TRAFFIX Executive Promotions Press Release

Wrote and distributed this press release announcing executive promotions and growth strategy for North America at TRAFFIX.

A New Taste Tale, Una nueva historia de sabor

Conceived, launched, and promoted Taste of East Harlem, a community food event covered by various outlets.

PRESS RELEASE: $4 MILLION GRANT PROGRAM FOR SMALL BUSINESSES IMPACTED BY COVID-19

PRESS RELEASE: COMMUNITY SENTIMENT SURVEY REVEALS TOP GOALS AND CONCERNS OF LOCAL RESIDENTS

PRESS RELEASE: BestLife Marriott Project

Beacon by Building Blocks: Website Messaging and Strategy

Led copy, messaging, and tone for Beacon’s B2B site. Advised on content strategy, UX, and full-site mapping for launch.

Strategic Web Copy and UX Support

Wrote and revised website copy for The BestLife Group, advising on layout, UX, and imagery to support strategic comms goals.

Website Redesign Strategy, Branding, and Messaging

I led the brand refresh and messaging overhaul for Launch & Prosper Consulting Group, including a full website relaunch.

“Grit, Growth, and Letting Go” – B2B Thought Leadership

Fully ghostwrote this B2B article on leadership evolution and founder mindset for a consulting firm’s executive audience.

Outsourced Warehousing: Helping TRAFFIX Explain the Business Case for 3PL Growth

Wrote SEO-optimized article for TRAFFIX to educate clients, boost search, and support B2B logistics content stratey.

Annual Report: Storytelling for Stakeholders

Co-wrote, edited, proofed, and designed this annual report for donors and corporate partners to highlight impact.

B2B Podcast Production

Produced and structured episodes from concept to final script, guiding theme, recording, and editorial narrative flow.

City of Toronto RFP: Proposal Response for Nurse Staffing Agency

One of several RFPs I led for a nurse staffing org. Wrote, researched, and shaped policy to meet Toronto’s health procurement

Communications Plan for BestLife Group

Developed and implemented communications plan for Ontario-based design-build firm.

TravelPerk Manager FAQ – Internal Comms Rollout Support

Wrote and structured this FAQ to support managers during rollout of a new travel platform, reinforcing clarity and adoption.