Fully ghostwrote this B2B article on leadership evolution and founder mindset for a consulting firm’s executive audience.

“Grit, Growth, and Letting Go” – B2B Thought Leadership

Led copy, messaging, and tone for Beacon’s B2B site. Advised on content strategy, UX, and full-site mapping for launch.

Beacon by Building Blocks: Website Messaging and Strategy

Produced and structured episodes from concept to final script, guiding theme, recording, and editorial narrative flow.

One of several RFPs I led for a nurse staffing org. Wrote, researched, and shaped policy to meet Toronto’s health procurement

Wrote and revised website copy for The BestLife Group, advising on layout, UX, and imagery to support strategic comms goals.

Developed and implemented communications plan for Ontario-based design-build firm.

Edited and placed a NY Daily News op-ed on vaccine equity, highlighting racial disparities in NYC’s COVID-19 vaccine rollout.

Wrote SEO-optimized article for TRAFFIX to educate clients, boost search, and support B2B logistics content stratey.

Wrote and structured this FAQ to support managers during rollout of a new travel platform, reinforcing clarity and adoption.

I led the brand refresh and messaging overhaul for Launch & Prosper Consulting Group, including a full website relaunch.

Helped place this Crain’s NY piece highlighting a local firm’s hospital contract through the Buy Local East Harlem initiative

Co-wrote, edited, proofed, and designed this annual report for donors and corporate partners to highlight impact.

Edited and coordinated a COVID-related op-ed in USA Today, revisions and media liaison to support national public health.

Wrote and distributed press release on TRAFFIX’s USPS award for COVID-19 test kit delivery, highlighting its logistics expert

Wrote and distributed this press release announcing executive promotions and growth strategy for North America at TRAFFIX.

Conceived, launched, and promoted Taste of East Harlem, a community food event covered by various outlets.